It is very important to optimize your blog or website to bring it to the first rank in the search engine. In this post, I will tell you about How To Do On-Page SEO. The SEO optimization is done in two ways:
- On-page optimization
- Off-page optimization
Whenever you post a quality post and you do not get much of the organic traffic from the search engine. it may mean that some shortage of your on-page SEO activities. “On-Page SEO Optimization” is a part of SEO (Search Engine Optimization). In my previous post, I have already told you that what is an SEO and types of SEO. In today’s post, we will talk about On-Page SEO Optimization and Learn more about many useful On-Page SEO techniques. Which you must implement to optimize your blog post.
Why On-Page Optimization Is Important for Any Website
We do SEO optimization in our post to get higher rank in search engine. It is not that Google only ranks any post in the search engine on the basis of On-page SEO score. He makes a ranking of any post by keeping many factors in mind. Such as social media (likes, shares, tweets, follows etc.), backlinks, domain authority and many other are off-page metrics.
But with the help of On-Page SEO, we optimize our post in a natural way and it is very important to rank any website. If you do not optimize in the blog post then Your post quality will be considered very bad.
How To Do On-Page SEO – Complete Guide
As I have already told that On-Page SEO has a very big hand to bring any post to the first page of the search engine. So let’s start and try to know how to get your post on the first page in the search engine.
1. Blog Post Title:
The most important part of On-Page SEO is Blog’s Post Title. Because of the keyword we use in the post title, our post comes in the search result. Therefore, you must add your target keyword in the title of your blog post. If your blog post title is better then the ranking of your post will be better. Due to which you will get maximum traffic on your post and your post will be more clickable. To make your post title an SEO friendly, please follow the following points:
Title Length (35 to 65 characters): Your post title should always be in 35 to 65 words. Because using more words than this your post title will not be SEO friendly. So while writing title, remember that your title must be between 35 – 65 characters.
Title With Main Keyword: the main keyword (focus keyword) must be added in the post title of the post to make your post title more searchable. It is also very necessary for On Page SEO. For example, if your main keyword is On-Page SEO, now you can add something like this to your post title. On-Page SEO: How To Optimize Post Perfectly.
Use Main Keyword In Starting Of The Post Title: You should always try to add your main keyword to the beginning of the post title. Due to which your post title will become even more SEO friendly.
Add Some Special Words In Post Title: Sometime, you may have seen that very less click has received even after posting high-quality content in the post. The biggest reason for this is that you have not used some special keyword in your post title. Because of which readers are less attracted to your post.
Therefore, use some special words to make your post title more clickable. Like Awesome, Best Method, Best Trick, Warning, Secrets Tips, Complete Guide etc. If you use all these keywords Then you will definitely increase the growth rate. For example “on-Page SEO – Complete Guide 2018”
Do not Repeat Keywords: Do not forget to repeat the same keywords. Avoid using the same keyword over and over again.
Use Target Keyword: Always use targeting keywords in the post title. This means that for any topic you are posting on, you have to choose a keyword that is fit for your post.
2. Post Permalink Structure:
After the Post Title, the second most important thing is the Permalink Structure of your entire site. Post-Permalink is also called Post URL. We should also create it according to On-Page SEO. You must follow the steps given below when you use the keyword.
Choose Short Permalink: The way we make our Post Title SEO Friendly, In the same way, we have to make our Post URL SEO friendly too. According to the On-Page SEO rules, your post URL (permalink) should be as short as possible. Because the search engine does not like the long post URL.
Insert Main Keyword In Permalink: Shortening the Post Permalink as well as adding the main keyword of your post to your post URL is also very important. Due to which, our post becomes SEO friendly even in the eyes of the search engine.
Remove Extra Words: You must have to remove any additional words in the post permalink and use only keywords. you also remove the symbols, brackets, comma’s etc. from the Permalink. Along with it, Also remove the stop words such as is, are, the, in etc.
3. First Paragraph Of Post:
Whenever we write a post So at the beginning of the post we have to write the introduction about your post. When writing introduction you should have knowledge of some points.
Post Introduction Length: Whenever you write a post, its introduction must be written in 100-150 words. But also note that introduction will not less than 100 words And not more than 150 words. one more thing you should keep in mind that write 150 words in the same paragraph.
Insert Keywords: While writing the first paragraph of the post it must note that the main keyword should have used in the first sentence of the paragraph. Which is very important. After this, you can also use one or two related keywords. But keywords must always be inserted into the natural way. By writing the first paragraph in the post like this, our paragraph also becomes SEO friendly.
4. Post Heading (H1) and Sub-heading (H2, H3, and H4):
Whenever we write a title of a post, it is called H1 in the language of HTML. Similarly, subheadings of a post title (H2, H3, and H4) are called minor heading. It is very important in terms of SEO. But this did not mean that you repeatedly repeat heading and subheading. To learn how to use Heading and Subheading, follow the steps given below.
H1 Heading: H1 is used only one time as a Post Title in post content. And every post title of the blog remains in the same H1 tag. So you can not use the H1 tag again in post content.
Sub-heading (H2, H3, and H4): When describing any post, we use subheading H2 and H3. So always try to make H2 and H3 tags to be made nice and short. Because the subheading of more words does not come in any work of SEO.
Along with shortening the subheading, try also to make it attractive. And as much as possible, you use questionable subheading in your post. Because such subheading also improves the bounce rate. And readers also like this type of subheading.
Use LSI Keywords In Subheadings: If you are using heading in your post, it is also best to use LSI keywords. Because this reduces the chance of keyword stuffing and post also becomes natural according to the readers. If you do not find LSI keywords in any post. So, in that case, you can use long tail keywords with variation.
Do not Do This:
- Do not use more than one H1 tag. Your post’s title already exists in the H1 tag.
- Do not repeat H2 and H3 tags in the same way.
5. Images optimization:
Today’s people like to watch more than reading tomorrow. For this reason, search engines have also started to improve the ranking of that sites which using media. For this reason, you must add at least 1 image to your post. But make sure to rename it before using the image. Because the image also plays a major role in making the post an SEO friendly.
Rename Post Images: Whenever you upload any images to your post, rename that image before using it and add your main keyword in this too.
Whenever you add an image to your post, then your effort should be that the size of your image is minimal. So that your post does not take too much time to load. And remembering one thing, only use the necessary images. And those images are not copies of any other.
6. Keyword Density:
But even if you are posting for very highly targeted keywords, it would be good for you to keep ‘on-page SEO keyword density’ up to 1-2%. If more or less than this, add and remove some keywords from your post. If your keyword density is low then you will not be able to rank well in the main keyword search engine. Due to which you will be facing low traffic.
7. Internal Linking:
Internal linking is a very important factor. The best example of this is Wikipedia. There you have seen that all of their articles have much more internal linking. Therefore, you must also do the internal linking in your post. Internal linking also we can do in two ways. So let’s know both methods one by one.
Related Linking: This type of internal linking is very important for any blog’s SEO. Because such an internal linking reduces the blog’s bounce rate, which every blogger wants. If your blog’s bounce rate is more than 50% then you need to improve it.
Anchor Text Internal Linking: This kind of linking is done on the basis of keywords. Whenever we write a new post, we use some related keywords to link to the old post so that we can add a link to the old post in my new post.
Remember one important thing. In the post of 1000 words only add 3 or 4 times related old post link. Because of your linking more than this, there will be the effect of negative SEO on your post.
8. External Linking:
Adding External Links to your blog post for On-Page SEO is very important. Because the trust of the user increases with the guidance or tips are given by you. But when you are doing the external linking, then one thing must be remembered that The Alexa Rank and Search Engine visibility of the external linking given by you are good. Along with that spam score is also zero. Always add related links to content. Do not add any external links without meaning.
9. Last Paragraph:
You should also use 100-150 words in the last paragraph. And in the last paragraph, you should also use long tail keywords in a natural way. But at the time of keywords insert, It must be noted that no long tail keywords are repeated in the whole post. I mean, whether the first paragraph of the post or the last, Always use keywords variation.
10. Fast Loading Website:
Google search engine also records the loading speed of our blog. And if your site is fast loading then google search robot will index your site quickly. But if the site’s loading speed is low. So Google will ignore your site. So, as far as possible, make your site a fast loading website.
You can use fast loading theme or template on your site to create Fast Loading Website. Remember that Visitors also like to go to the fast loading site.
11. Post Content Quality:
The most important techniques are the content quality of your post. If any content is already on the Internet and you are writing posts on the same content then the chance of getting high traffic becomes very less. Because the people who have already read it will not want to read it again and the search engines also do not focus much on such post.
So select a topic that is already very low on the internet. Then Google will index your post in seconds and your readers will also be waiting for your new post.
12. Word Count Per Post:
It is being seen that which post have more lengthy, ranking on Google’s first page fastly. The best example of this is Wikipedia itself again. You must have seen that there are too many articles on Wikipedia which are too long. Mean word count per post is too much. Therefore, their ranking is mostly on number 1.
So I would say to you, that you must also write your post in minimum 1000 words. If you are writing a short post, then definitely try writing at least 700 words.
All the above-mentioned points are very important for On-Page SEO. This is the complete guide for “How To Do On-Page SEO“. If you follow this well, then all these points will prove very helpful in your blogging career. In addition to On-Page SEO, Off-Page SEO is also very important. Which we will talk about in log next post.
If you want to give any suggestion related to On-Page SEO Or want to ask some questions. So you can ask us by commenting. Do not forget to share the post on social media. Thank You!